IG - NO RIGHT WAY
CAMPAIGN:
No Right Way
CREDITS:
Group Creative Directors: Jeph Burton & Hunter Hampton
Associate Creative Directors: Zack Brown & Alfonso Ruiz
Animator: Diego Funken
Design Director: Shaung Wan
ROLE:
Design, Art Direction
ABOUT:
Today, 54% of teens said that if they could, they would become content creators in a heartbeat—looking to it as a very real and viable career path. As part of its $1 billion investment in the Creator community, Instagram partnered with up and coming Creators on the platform to showcase new features on reels.
We also released a film Make Good Art - a commencement speech to a new generation who are setting out to chart their own course and create their own future in a world that's more difficult to navigate than ever. Set to the words of legendary author Neil Gaiman's original commencement speech given to the University of the Arts in 2012, the speech rings truer now than ever.
