ABSOLUT VODKA
CAMPAIGN:
Born To Mix
ROLE:
Illustrator
CREDITS:
Ad Agency: Ogilvy
Producer: Axelle Munier
Joint Artists: Klarens Malluta & Raman Djafari
ABOUT:
Absolut Vodka was launching a new campaign, “Born To Mix” as part of its global communications. To celebrate the brands historic commitment to art and culture, three cocktails were selected to be reinvented for the French market. I was chosen to work on joint illustrations for two of these - The Bloody Mary became the Bloody Mario, representing the LGBTQIA+ community and the Cosmopolitan became the Cosmoparitan, representing the feminist movement and push for inclusive writing in France.
For the Bloody Mario, I worked with Klarens Malluta and for the Cosmoparitan, I worked with Raman Djafari. These illustrations were then included in a larger campaign and turned into print ads, out of home billboards for the Paris metro, animated video spots, and more.
Previous Rounds:
