THE RABBIT HOLE

Client:
Government of Ontario Canada

ROLE:
Art Director, Designer

CREDITS:
Director: Mark Zibert
Agency: Rethink
Studio: Tantrum

ABOUT:
We’ve all been there – you have a cough, an itch, a new pain. You search your symptoms and before you know it, you’re inundated with conflicting diagnoses and cures. The Ontario Government wanted to to stop people from falling down internet rabbit holes and instead connect to care using their health portal.

We crafted an action packed PSA that combines live action shots with data moshed 2D and 3D elements. This glitchy dream-state gives you the feeling of confusion and panic you have when falling down one of these rabbit holes.