VELVEETA

CAMPAIGN:
La Dolce Velveeta

CREDITS:
Director & Photographer: Harmony Korine

Group Creative Directors: Jeph Burton & Hunter Hampton

Design Director: Joseph Dasaro

Creative Directors: Jono Flannery & Laura Osborne 

Creative Teams: Lannie Hartley & Andrew Chin, Matthew Barton & Zoe Myers

AWARDS:
Bronze Clio in Print/OOH Craft
Ad Age - Best Rebrand

ROLE:
Design, Art Direction

PRESS:

ABOUT:
Velveeta isn’t just a food. It’s an unapologetic declaration to the world of an outrageously unrestrained lifestyle, where pleasure always comes first and nothing is done in moderation. It’s not just a way to eat, it’s a way to live. Introducing La Dolce Velveeta.

Initially, the ask was for two 10-second online films and an updated logo. After pushing for an entire overhaul of the design system and a revamped campaign bursting with attitude, the media buy grew to a 60 second cinema spot, five 15’s, a ton of OOH, and a 6-page fashion spread in Vogue.