ORAL-B

CAMPAIGN:
Oral-B iO launch

CREDITS:
CD's - Bertrand Garbassi & Lisa Bet
Writer - Dan Jordan
Production Studio - Ntropic

ROLE:
Art Direction, Design

ABOUT:
Recently, new brands have been flocking to the oral care space. How can Oral-B stand out as a leader amongst this crowded pack? 

Oral-B approached the problem by introducing a new, high-end toothbrush, the iO, and by rebranding to a modern style. By combining the sleek CGI world of the iO along side fun and friendly lifestyle imagery, we were able to make the new brush stand out from competitors.