TGI FRIDAY'S

CAMPAIGN:
Friday's Go

CREDITS:
CD's - Joseph Dasaro & Kerry Mellor

ROLE:
Art Direction, Design

ABOUT:
In a crowded market of fast food and casual dining experiences, TGI Friday’s was looking for a way to make their takeout service unique.

In order to make TGI Friday’s new to-go service stand out, we positioned the food itself as the hero. This gave us the opportunity to highlight the wide variety of options, one of the main selling points of the restaurant. The dream-like food lent itself to quirky animations, in-store signage, and apparel. Along with branding, we were tasked with naming the service.

SUPER BOWL

CAMPAIGN:
Super Bowl Social

CREDITS:
Writer - Jessica Lee
ECD - Adan Romero
Production House - Cat's on the Roof

ROLE:
Art Direction, Design

ABOUT:
TGI Friday's wanted to be a part of the conversation during the biggest television event of the year, the Super Bowl.

We created a contextual Twitter campaign using reactive content. Shareable short videos were posted after specific game events such as touchdowns or fumbles.